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Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
Oct 168 min read
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STILL VERY MUCH IN CRUZ CONTROL…
It’s hard to believe that someone with such an illustrious career in horse racing that he has can fly under the radar- but that’s exactly...

Hans Ebert
Oct 133 min read
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FLYING AI AND GOING VIRAL AND HAVING FUN!
Maybe it doesn’t happen that often these days, because of the ongoing reality show of the Big Orange in the golden White House, but, not...

Hans Ebert
Oct 122 min read
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