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Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
Oct 168 min read
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It IS still The HONG KONG Jockey Club, right?
If still going to the races regularly in Hong Kong as my friends and I once did, and was at Shatin for the National Day races yesterday,...

Hans Ebert
Oct 25 min read
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THE YOUNG ENTREPRENEURS CLUB: TAKING THE GUESSWORK OUT OF TRYING AND FAILING TO CONNECT WITH THE NEW GENERATION.
Maybe it’s the times we live in, but seldom have I struggled so much to produce good creative work and not more Me Too flip charts that...

Hans Ebert
Sep 225 min read
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