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PRUDENTIAL IN HONG KONG SERVES UP A TERRIFIC ACE!
Apart from the strategy of the Prudential NextGen Aces that is built around tennis and other racquet ball sports like the very much family oriented pickleball, the corporation’s corporate ethos appears to be about inspiring and developing new thinkers who have the vision and inspirational skills to be leaders for a new generation often lost in space. Prudential achieved this with visits to the city this month by former Champion tennis player Andre Agassi and World Number One

Hans Ebert
Nov 142 min read


PUTTING ON A 6-7 UNITED FRONT?
Remember the saying about “United We Stand, Divided We Fall”? I most certainly do and need to bring some closure to a subject that needs clearing up in that thick jungle of confusion and clutter and, well, horrendous music marketing. Of course, those involved in the “United” 6-7 project will deny it- and the denial mentioned here has nothing to do with the river in Egypt- but the marketing and promotion in Hong Kong of the international group Now United has fallen well short

Hans Ebert
Nov 125 min read


THE NEED FOR HONG KONG’S NEXT GENERATION TO HAVE THE LEADERSHIP IT DOESN’T KNOW IT NEEDS.
The interest in the pastime had been waning for some time, and when I woke up on Sunday afternoon after being back in Hong Kong for a few days and seeing how the rest of the world lives and not just survives, the usual weekend horse races were on. I wasn’t the least bit interested in who was riding what and even thinking of having a bet. All it did was make me wonder if gambling on horse racing is the most exciting consumer product the city has and where it rates with young H

Hans Ebert
Nov 105 min read
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