Blog | Hans Ebert

HONG KONG AND HOW LESS IS MORE THAN MEGA!

15 hours ago4 min read

HONG KONG AND HOW LESS IS MORE THAN MEGA!

Once upon a dim sum and long before tripping over and tripping out on the words “mega events”, Hong Kong was producing world class...

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The HKIR I wanted to see, but got distracted and confused.

Hans Ebert

4 days ago3 min read

The HKIR I wanted to see, but got distracted and confused.

I am not a horse racing writer. I have been in advertising and marketing and the global music industry in senior executive positions....

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HORSE RACING AND ITS DAYS OF FUTURE PAST

Hans Ebert

6 days ago3 min read

HORSE RACING AND ITS DAYS OF FUTURE PAST

Speaking this week to an interviewer at Shatin in Hong Kong, Trainer Ciaran Maher compared HKIR week to the Olympics- the camaraderie,...

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HONG KONG: OUT WITH THE OLD, AND HERE’S HOPING THE NEW CAN DELIVER.

Hans Ebert

6 days ago3 min read

HONG KONG: OUT WITH THE OLD, AND HERE’S HOPING THE NEW CAN DELIVER.

https://www.scmp.com/news/article/3289425/hong-kongs-john-lee-sacks-tourism-and-transport-ministers-surprise-move What was surprising...

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THE HONG KONG INTERNATIONAL RACES: ONE GIANT STEP TO INTERNATIONALISE HONG KONG. AND HAS SOMETHING TO CHEER!

Hans Ebert

Dec 55 min read

THE HONG KONG INTERNATIONAL RACES: ONE GIANT STEP TO INTERNATIONALISE HONG KONG. AND HAS SOMETHING TO CHEER!

To those visiting Hong Kong for the first time to take in HKIR week, these might be a few days of a Big Day Out and punting, but it’s...

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TRAVELLING WITH THE HKIR ALONG RACING’S EVOLUTION ROAD

Hans Ebert

Dec 43 min read

TRAVELLING WITH THE HKIR ALONG RACING’S EVOLUTION ROAD

Referred to these days by some as Hong Kong, China, the city that’s going through many changes and creating its own new brand personality...

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RACHEL’S KINGDOM AND THE IMPORTANCE OF WEIBO IN HORSE RACING’S COMMUNICATIONS STRATEGY..

Hans Ebert

Dec 31 min read

RACHEL’S KINGDOM AND THE IMPORTANCE OF WEIBO IN HORSE RACING’S COMMUNICATIONS STRATEGY..

Those in horse racing who look beyond the obvious have been looking at how the game can be marketed to different audiences- like those in...

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Hans Ebert

Dec 23 min read

COOL HAND LUKE AND MARKSMANSHIP

His father David will always be associated with training the champion galloper Vengeance Of Rain, a very underrated Hong Kong equine hero...

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THE ENIGMA THAT IS WINFRIED ENGELBRECHT-BRESGES

Hans Ebert

Dec 24 min read

THE ENIGMA THAT IS WINFRIED ENGELBRECHT-BRESGES

Those of us who get to almost know the CEO of the Hong Kong Jockey Club find Winfried Engelbrecht-Bresges to be very German, sometimes...

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Hans Ebert

Nov 282 min read

Making those Feel Good moments last…

Very interesting how popular this is with people… Must be the emotional attachment I have been banging on about for years!!! Like an old...

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When you’ve lost your appetite for social media.

Hans Ebert

Nov 282 min read

When you’ve lost your appetite for social media.

Some might not want to admit it, because there are those things that over the years become second nature, but we just might be seeing the...

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Hans Ebert

Nov 275 min read

HKIR WEEK AND GOING WITH THE FLOW?

While still absorbing the 161 run fest in the first cricket Test match by 22 year old Yashasvi Jaiwasal, came news of the 13 year old...

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Hans Ebert

Nov 262 min read

KING KOHLI AND THE SUNDANCE KID

It’s been some years since I choked up watching a sport. The last time might have been when Roger Federer gave a post match speech that...

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HKIR 2024: WHY IT MUST BE THE MUTHA OF THEM ALL

Hans Ebert

Nov 213 min read

HKIR 2024: WHY IT MUST BE THE MUTHA OF THEM ALL

Though the usual suspects from the horse racing world will make their annual pilgrimage to Hong Kong and the International Races, one...

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THE EVOLUTION OF HORSE RACING IN HONG KONG

Hans Ebert

Nov 184 min read

THE EVOLUTION OF HORSE RACING IN HONG KONG

It’s almost impossible to describe horse racing in Hong Kong without experiencing what it is, first hand, and making the time to...

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SAVING HONG KONG’S MUSIC MOSH PIT FROM ITSELF!

Hans Ebert

Nov 136 min read

SAVING HONG KONG’S MUSIC MOSH PIT FROM ITSELF!

When you see a group of people in Hong Kong eating caviar with steamed rice and soya and tomato sauce, and others staring into their...

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Hans Ebert

Nov 84 min read

WHERE DID ALL THE GREAT ADVERTISING GO?

It was 1983 and British Airways had launched their groundbreaking “Manhattan” commercial. Suddenly, all us young creatives in advertising...

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Hans Ebert

Nov 63 min read

LIFE JOURNEYS OF A DIFFERENT KIND

It’s been a strange and almost surreal week. I lost my personal historian and favourite storyteller in record producer, arranger and...

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Hans Ebert

Oct 313 min read

THE LOST CITY OF THE HONG KONG PEOPLE!

As Hong Kong kicks and bucks, stumbles and tries to reboot itself by its straps into somehow looking attractive to international...

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Hans Ebert

Oct 254 min read

NEW TERM RISING: ZACOLOGY!

When Zac Purton was fairly recently quoted as saying that it’s not exactly a walk in the park for him to get on the “winningest” horses...

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