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What if...Taylor Swift or Elon Musk ran horse racing???
When in advertising and the ad agency I was with having the McDonald’s business, it was never ever about sitting on our McLaurels and...

Hans Ebert
Jan 7, 20233 min read


What if we’ve got it all completely wrong?
Like every other industry is, horse racing is at a crossroads. There must be a changing of the guard, because nothing and no one lasts...

Hans Ebert
May 24, 20226 min read
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