When first promoted to the position of Creative Director at DDB and reporting to the Global Chairman- and mentor- always concerned that we might be lulled into a false sense of security and formulaic thinking, Keith Reinhard, below, did many things to keep us young guns grounded, focused and not out there shooting blanks. Each Thursday, every DDB creative director around the world received a handwritten note from him to inspire us. What I remember was receiving a note saying