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The battered Hong Kong brand: The task of putting Humpty Dumpty back together again.
Anyone anywhere in the world who knows anything about marketing and advertising would know that the “easiest” and most obvious “strategy”...

Hans Ebert
Feb 19, 20223 min read


Hong Kong, you had me at Hello: A love story
I remember watching television with my then-wife Trina on the day of The Handover. This was on June 30, 1997 when the official transfer...

Hans Ebert
Feb 12, 20224 min read


Of birthdays, rebirth days and Hong Kong coming together
Maybe it’s just me, but the Road Runner and Wile E Coyote have been giving us life lessons for decades. Beep beep. So have Porky Pig and...

Hans Ebert
Dec 12, 20213 min read
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