When in advertising and the ad agency I was with having the McDonald’s business, it was never ever about sitting on our McLaurels and watching the McWheels turn with everything on Remote. With the fiercely creative driven Keith Reinhard, below, leading what was DDB, he did everything he could to inspire us young Turks in the creative sphere. Maybe he was helping us to see where our strengths lay in that vast hinterland of creative possibilities. He brought in people like life

What’s often glaringly obvious during these kinda and maybe post-pandemic and Living With Covid times is just how oblivious many organisations and companies are to the fact that they are operating in kinda and maybe post-pandemic and Living With Covid times. It’s not “business as usual” as the big old world has been flipped on its head and changed forever. Being “customercentric” is something completely different to what it was- and very often, something intangible. It’s not

When first promoted to the position of Creative Director at DDB and reporting to the Global Chairman- and mentor- always concerned that we might be lulled into a false sense of security and formulaic thinking, Keith Reinhard, below, did many things to keep us young guns grounded, focused and not out there shooting blanks. Each Thursday, every DDB creative director around the world received a handwritten note from him to inspire us. What I remember was receiving a note saying