Nothing against the Baker’s dozen called Mirror, but how exactly this singing and dancing boyband is going to work as “anti-pandemic ambassadors” for Hong Kong and “the face of the city’s anti-pandemic efforts”, only time will tell. One hears the band is already making a music video in their role to fight the pandemic. Wowser. It’s awfully nice that Mirror, their management and supportive television channel- ViuTV- have given their time and talent to the people of Hong Kong.
Anyone anywhere in the world who knows anything about marketing and advertising would know that the “easiest” and most obvious “strategy” for any product is what’s cutely referred to as being “celebrity endorsements”. Some might even call this “lazy advertising”. Having celebrities endorse a product has failed more than its succeeded for one major reason: The celebrity almost always overwhelms the product or cause. Think back to when Michael Jackson was endorsing Pepsi. What
by Hans Ebert It’s not unlike Bob Dylan singing about being Stuck Inside Of Mobile With The Memphis Blues Again. Except, more and more, we seem to be stuck with, well, Stupid. The less we travel, those frequent travel points are reduced to Barney Rubble whereas the art of conversation dries up so badly that one can actually hear the sound of one hand clapping. Why? Because you’re with the same old people and going around and around talking in circles. We’re all grounded and l