
The China Music Market: Rewind and Fast Forward
By Hans Ebert As usual, when everything else fails in the music industry, those in the business of trying to prop it up and seeing where the money might be, look to the China market. It reminds me of the early 2000s when some of us at EMI Music’s Regional Office perpetuated the mantra that China was POTENTIALLY the largest music market in the world. Say it long enough and passionately enough at worldwide music conferences and everyone starts believing in it and want a slice o