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IS HORSE RACING GETTING AHEAD OF ITSELF BY ALSO TRYING TO BE ENTERTAINMENT AND HOW DOES THIS WORK?
Some friends were, I think, teasing me on the weekend that by bringing “entertainment” to horse racing with the Happy Wednesday brand for the Hong Kong Jockey Club, I had created a herd mentality that was neither here nor there- “The Square Peg In A Round Hole Solution”. Of course, Happy Wednesday under me was before Covid struck and Hong Kong was still a happy place. Today is not yesterday, and I understood what my friends were saying during these post pandemic times, where

Hans Ebert
3 days ago2 min read
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