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Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
2 days ago8 min read
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Have we created an unnecessary gap in the generation gap through misconceptions?
These days when I am asked to speak about advertising and marketing, and how it’s not something that can be done by anyone, what seems to...

Hans Ebert
Oct 84 min read
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If storytelling is so important to horse racing why isn’t it telling these?
A couple of friends and I were talking about a number of things when someone asked if a horse racing club or racing jurisdiction might...

Hans Ebert
Sep 285 min read
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