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McDonald’s and me.
When McDonald’s opened its first restaurant in Paterson Street in Hong Kong, my then girlfriend, who became my wife and I were there with a McConga line of people including Commercial Radio disc jockey Mike Souza along with the always attractive Rebecca Ng. Rebecca’s husband and co-owner of the franchise in Hong Kong, Daniel Ng, was busy mingling with guests and cutting various ribbons. Being Creative Director with McDonald’s advertising agency Glenn Graphic, which evolved in

Hans Ebert
Dec 19, 20254 min read


The Rise And Continuous Fall Of Creativity.
The reason why the standards of creativity have dropped is largely because those involved in the creative process that results in the creative product don’t know that standards have dropped. Somewhere along the way, the savvy and maverick thinking of “Mad Man” Don Draper, where many of his ideas and presentation skills were built around the innate ability to know how to read the room, and intuitively know where the pieces fit, most of which have disappeared from what used to

Hans Ebert
Dec 18, 20253 min read


WHEN WE HAVE ENTERED THE AGE OF THE DULLARDS
Was watching something or another the other day and thought to myself, “Have we run out of ideas?” Did every creative idea that became reality run out of steam maybe twenty years ago and, like life itself, is this all one rerun- the music, the advertising, the inspiration to dare to dream, your heart knowing when you have fallen in love, and also knowing when you have fallen out of love and when love takes a backseat to things that are puerile? Or, unlike Alice, did we stop b

Hans Ebert
Oct 29, 20254 min read
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