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KA YING RISING AND GIVING HONG KONG A NEW BRAND PERSONALITY.
As someone who grew up, down and sideways in Hong Kong and took in the races at Happy Valley racecourse before “graduating” to see the start of horse racing at Shatin, what I have always wanted to see is a greater “fusion” between the sport and the city, and a more mainstream audience. Being in marketing for as long as I have and having lived and breathed advertising and creating product awareness, what has still not happened is this marriage between Hong Kong racing and Hong

Hans Ebert
Oct 212 min read


IF THE HONG KONG JOCKEY CLUB HAD A BRAND PERSONALITY CAN IT BE ENHANCED?
The Hong Kong Jockey Club might be big and rich and powerful and seemingly bursting at the seams with so much of everything, but it...

Hans Ebert
Sep 255 min read


BIRDIE NUM NUMS
SELF It’s all relative, and also very personal, because one size doesn’t fit all. We are individuals, and being individuals, we have our...

Hans Ebert
Sep 187 min read
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