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THE GARDEN OF HOPE AND HAPPINESS: BECAUSE IT’S TIME.
Firstly, and just to get boring and repetitive, around a couple of decades ago, the then-government’s almost token gweilo mouthpiece-Duncan Pescod- announced to Hong Kong, and I guess, the world, how there would be a “worldwide search” for the “right person” to head up what was something called CreateHK. The search for this very special someone to lead the much anticipated launch of CreateHK through the marshes ended up being someone named Jerry something or another from, I t

Hans Ebert
4 days ago4 min read


THE MARKETING OF HONG KONG: NOT FOR THE FAINTHEARTED.
“So, you’ve gone from being the most affordable port of call for day trippers with no spending power to trying to attract those extremely few high end travellers, but what with? What does Hong Kong have that’s going to get people on a plane and want to come out there when the entire concept of tourism has morphed into something else?” She wasn’t being critical, but being someone I had worked with when in advertising and knowing what Hong Kong was when marketed as “Asia’s wor

Hans Ebert
Apr 85 min read


HAS THE HONG KONG TOURISM BOARD FINALLY WOKEN UP TO REALITY?
Though good to read about its “strategic shift aimed at diversifying visitor demographics”, one wonders why it took the Hong Kong Tourism Board this long to realise that budget tour groups, mainly from China, and without the financial means for even an overnight stay, bring nothing to the city except for the now tedious narrative hammered out by the local media that there’s been a “surge in tourism”? Tourism without spending power is Oliver Twisted and worth diddly squat. It

Hans Ebert
Mar 207 min read
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