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IS HORSE RACING GETTING AHEAD OF ITSELF BY ALSO TRYING TO BE ENTERTAINMENT AND HOW DOES THIS WORK?
Some friends were, I think, teasing me on the weekend that by bringing “entertainment” to horse racing with the Happy Wednesday brand for the Hong Kong Jockey Club, I had created a herd mentality that was neither here nor there- “The Square Peg In A Round Hole Solution”. Of course, Happy Wednesday under me was before Covid struck and Hong Kong was still a happy place. Today is not yesterday, and I understood what my friends were saying during these post pandemic times, where

Hans Ebert
Oct 262 min read


If storytelling is so important to horse racing why isn’t it telling these?
A couple of friends and I were talking about a number of things when someone asked if a horse racing club or racing jurisdiction might...

Hans Ebert
Sep 285 min read


What if we’ve got it all completely wrong?
Like every other industry is, horse racing is at a crossroads. There must be a changing of the guard, because nothing and no one lasts...

Hans Ebert
May 24, 20226 min read
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