The reason why the standards of creativity have dropped is largely because those involved in the creative process that results in the creative product don’t know that standards have dropped. Somewhere along the way, the savvy and maverick thinking of “Mad Man” Don Draper, where many of his ideas and presentation skills were built around the innate ability to know how to read the room, and intuitively know where the pieces fit, most of which have disappeared from what used to

With Longines HKIR Week coming to a close for another year, came an idea pretty much out of left field, where horse racing in Hong Kong and the city itself could become more than the sum of its parts through cameras, lights, action, thundering hooves and storytelling creating a new brand personality for the city.  Back in the day, I would have suggested film directors with the status of a Steven Spielberg or China’s Ziang Yimou, below, be given a free hand to produce a ‘feel

Though loathe to use the word “stupid”, I will settle on “miraculously delusional” when writing about Wini, the Hong Kong Jockey Club CEO going out on a limb, and perhaps even clutching at straws, to make mention to the English racing media how the wins of the brilliant Hong Kong gallopers- Ka Ying Rising and Romantic Warrior- gave Hong Kong- and the world- wait for it: Hope.  “The ‘poetry in motion’ of Ka Ying Rising and Romantic Warrior’s emphatic victory made it a day of e