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Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
2 days ago8 min read
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Have we created an unnecessary gap in the generation gap through misconceptions?
These days when I am asked to speak about advertising and marketing, and how it’s not something that can be done by anyone, what seems to...

Hans Ebert
Oct 84 min read
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BEING PROUD TO BE AN ASIAN, PAPADUMS!
It’s about creating the perfect buffet- not about mixing a chicken Madras curry with linguine and tapas and some croquettes, but bringing...

Hans Ebert
Jul 154 min read
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