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IS HORSE RACING GETTING AHEAD OF ITSELF BY ALSO TRYING TO BE ENTERTAINMENT AND HOW DOES THIS WORK?
Some friends were, I think, teasing me on the weekend that by bringing “entertainment” to horse racing with the Happy Wednesday brand for the Hong Kong Jockey Club, I had created a herd mentality that was neither here nor there- “The Square Peg In A Round Hole Solution”. Of course, Happy Wednesday under me was before Covid struck and Hong Kong was still a happy place. Today is not yesterday, and I understood what my friends were saying during these post pandemic times, where

Hans Ebert
Oct 262 min read


NOW AND THEN, S*** HAPPENS.
It really has been a comedy of errors. Though some may see it possibly succeeding as a mockumentary in the style of a poppy version of Spinal Tap, or The Rutles, consider this: “The HKJC and X1X Entertainment Present Now United In Hong Kong, China”. Where once upon a Spice Girl, there were Posh, Baby, Ginger, Sporty and Scary Spice, when the same formula was repeated with SClub7, some of us actually knew there was a Rachel and Hannah in the group. In 2019, and from the same S

Hans Ebert
Oct 223 min read


Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
Oct 168 min read
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