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WHY HONG KONG NEEDS A WINNING TICKET TO RIDE…
With Longines HKIR Week coming to a close for another year, came an idea pretty much out of left field, where horse racing in Hong Kong and the city itself could become more than the sum of its parts through cameras, lights, action, thundering hooves and storytelling creating a new brand personality for the city. Back in the day, I would have suggested film directors with the status of a Steven Spielberg or China’s Ziang Yimou, below, be given a free hand to produce a ‘feel

Hans Ebert
Dec 18, 20253 min read


WHY HONG KONG NEEDS A WINNING TICKET TO RIDE…
We come into this world alone and we slowly close the door and leave this world alone. In the middle is lots of, well, stuff, most of it unnecessary, but one often becomes a hoarder. Amongst all this could be some good stuff- like those who become lifelong friends. You might fall in love, marry, maybe you become a parent and you might reconnect with your own parents as you now understand them what they were going through so much better. When in your bed, you often enjoy being

Hans Ebert
Dec 15, 20254 min read


Looking beyond the obvious…
“Being in Hong Kong, where it’s the favourite pastime of many, why not see how horse racing can help reintroduce Hong Kong to the world- or even reintroduce the world to itself- and be a medium of its own?”. This was someone very close to me talking about today’s Hong Kong, yes, and also the “healing power” of people coming together. I was taking in all she said, but also trying to make light of it by saying that she was sounding like Barbra Streisand singing about “people w

Hans Ebert
Dec 12, 20255 min read
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