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Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
Oct 16, 20258 min read


YOU CAN’T PUT LIPSTICK ON A PIG AND CALL IT A THOROUGHBRED.
It was around 3am in Hong Kong and while radio channel surfing in bed, I landed on one of those rather ancient sounding racing and radio...

Hans Ebert
Oct 9, 20253 min read


If storytelling is so important to horse racing why isn’t it telling these?
A couple of friends and I were talking about a number of things when someone asked if a horse racing club or racing jurisdiction might...

Hans Ebert
Sep 28, 20255 min read
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