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McDonald’s and me.
When McDonald’s opened its first restaurant in Paterson Street in Hong Kong, my then girlfriend, who became my wife and I were there with a McConga line of people including Commercial Radio disc jockey Mike Souza along with the always attractive Rebecca Ng. Rebecca’s husband and co-owner of the franchise in Hong Kong, Daniel Ng, was busy mingling with guests and cutting various ribbons. Being Creative Director with McDonald’s advertising agency Glenn Graphic, which evolved in

Hans Ebert
Dec 19, 20254 min read


WHY HONG KONG NEEDS A WINNING TICKET TO RIDE…
With Longines HKIR Week coming to a close for another year, came an idea pretty much out of left field, where horse racing in Hong Kong and the city itself could become more than the sum of its parts through cameras, lights, action, thundering hooves and storytelling creating a new brand personality for the city. Back in the day, I would have suggested film directors with the status of a Steven Spielberg or China’s Ziang Yimou, below, be given a free hand to produce a ‘feel

Hans Ebert
Dec 18, 20253 min read


WHY HONG KONG NEEDS A WINNING TICKET TO RIDE…
We come into this world alone and we slowly close the door and leave this world alone. In the middle is lots of, well, stuff, most of it unnecessary, but one often becomes a hoarder. Amongst all this could be some good stuff- like those who become lifelong friends. You might fall in love, marry, maybe you become a parent and you might reconnect with your own parents as you now understand them what they were going through so much better. When in your bed, you often enjoy being

Hans Ebert
Dec 15, 20254 min read
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