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THE NEED FOR HONG KONG’S NEXT GENERATION TO HAVE THE LEADERSHIP IT DOESN’T KNOW IT NEEDS.
The interest in the pastime had been waning for some time, and when I woke up on Sunday afternoon after being back in Hong Kong for a few days and seeing how the rest of the world lives and not just survives, the usual weekend horse races were on. I wasn’t the least bit interested in who was riding what and even thinking of having a bet. All it did was make me wonder if gambling on horse racing is the most exciting consumer product the city has and where it rates with young H

Hans Ebert
1 day ago5 min read


WHEN WE HAVE ENTERED THE AGE OF THE DULLARDS
Was watching something or another the other day and thought to myself, “Have we run out of ideas?” Did every creative idea that became reality run out of steam maybe twenty years ago and, like life itself, is this all one rerun- the music, the advertising, the inspiration to dare to dream, your heart knowing when you have fallen in love, and also knowing when you have fallen out of love and when love takes a backseat to things that are puerile? Or, unlike Alice, did we stop b

Hans Ebert
Oct 294 min read


KA YING RISING AND GIVING HONG KONG A NEW BRAND PERSONALITY.
As someone who grew up, down and sideways in Hong Kong and took in the races at Happy Valley racecourse before “graduating” to see the start of horse racing at Shatin, what I have always wanted to see is a greater “fusion” between the sport and the city, and a more mainstream audience. Being in marketing for as long as I have and having lived and breathed advertising and creating product awareness, what has still not happened is this marriage between Hong Kong racing and Hong

Hans Ebert
Oct 212 min read
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