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HK$14 BILLION to create a more entertainment and technology driven “game changing” business strategy to attract “racing tourism”?
The new Hong Kong horse racing season appears to have sneaked up on many with rather muted fanfare, which is par for the course in an...

Hans Ebert
Sep 33 min read


CAN HONG KONG EVER BE COOL AND RELEVANT?
The above question depends on how well you know Hong Kong, and also how little you know the city. I personally think extremely few know...

Hans Ebert
Sep 17 min read


CAN HONG KONG STILL PRODUCE EFFECTIVE ADVERTISING AND COMMUNICATIONS?
Advertising that breaks the pattern, effective communications and, personally speaking, especially relevant and time sensitive PSAs-...

Hans Ebert
Aug 274 min read
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