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THE MARKETING OF HONG KONG: NOT FOR THE FAINTHEARTED.
“So, you’ve gone from being the most affordable port of call for day trippers with no spending power to trying to attract those extremely few high end travellers, but what with? What does Hong Kong have that’s going to get people on a plane and want to come out there when the entire concept of tourism has morphed into something else?” She wasn’t being critical, but being someone I had worked with when in advertising and knowing what Hong Kong was when marketed as “Asia’s wor

Hans Ebert
Apr 85 min read


DOES HONG KONG HAVE A…DREAM?
If there can be an American Dream, though this might be a bit fuzzy these days, why can’t there be a Hong Kong dream- or if there is one, what is it? To win the Mark Six lottery? To have all the money you’d ever need? And then what? Or are we Hongkongers scared to dream? Or don’t we know HOW to dream as a COMMUNITY? Is our one dream actually individual dreams, and though there’s nothing wrong with this, wouldn’t a Hong Kong Dream that we could dream together be stronger? Dr M

Hans Ebert
Apr 43 min read


If music is the food of love, who’s there in Hong Kong to play on?
Once upon a wonton, the television weather man in Hong Kong was an animated character named Freddy who would look up at the sky and either smile, put on his shades and happily walk off frame whistling or when the weather was getting cooler, his teeth would chatter and he would say, “It’s faaaaaaaaaaliiiiiiiiing!”. If Freddy was still around today, he could be used to use this line to describe the standards of everything in Hong Kong, especially creativity though it must be sa

Hans Ebert
Mar 234 min read
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