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HORSE RACING AND ITS NEED FOR A NEW AND MAGICAL FIELD OF DREAMS.
I know some extremely good and multi talented creatives in leading multinational advertising agencies- award winning Creative Directors- who have tried and failed to go the distance when trying to make horse racing something more than what it has been for decades and decades with a cherry on top and before the wheels coming off. Showing horse racing in its best possible light and in an ONGOING way seems to be mission: impossible and one probably knows why, but let’s not dwell

Hans Ebert
Jan 145 min read


MIKE SMITH AND NETFLIX AND THE HKJC ON THE SLOW BOAT TO CHINA
https://usasnews.com/posts/breaking-news-legendary-jockey-mike-smith-has-sent-the-entire-horse-racing-world-into-a-frenzy-afte-thanhtam/?utm_source=facebook Gawd knows there have been so many times when I have had to bite my tongue so hard to not burst out laughing listening to those who have no idea about the business model of the streaming service that’s Netflix thinking that that anything and everything produced, including horse racing, will be accepted. So very wrong, Ton

Hans Ebert
Jan 116 min read


Hong Kong life: Changing Scenes and Schemes.
Those were the times and whether for better or worse, it’s what it was and depending on one’s career path, it’s what led us to wherever the hell we were going with no Google Maps to show us the way. Were we fraught with problems and danger and careful about where life took us? Not really, because as the Stones’ once sang, we were caught in a crossfire hurricane and it was alright, because there was nothing to compare it to- something was there and we had to try it no matter h

Hans Ebert
Jan 74 min read
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