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KA YING RISING AND GIVING HONG KONG A NEW BRAND PERSONALITY.
As someone who grew up, down and sideways in Hong Kong and took in the races at Happy Valley racecourse before “graduating” to see the start of horse racing at Shatin, what I have always wanted to see is a greater “fusion” between the sport and the city, and a more mainstream audience. Being in marketing for as long as I have and having lived and breathed advertising and creating product awareness, what has still not happened is this marriage between Hong Kong racing and Hong

Hans Ebert
Oct 212 min read


MOFOS UNITE!!!
Let’s address the elephant and dodo bird in the room: If the world is in a mess, little old Hong Kong has become a miserable and sad city when looking beyond the obvious, like the little train that could, the city is small enough to travel under the radar and be anything it could be plus being something special. These days, this train is travelling in reverse and perilously close to being derailed. Why? Perhaps it’s a lack of creativity which was here when there was an inspir

Hans Ebert
Oct 203 min read


Like cream rises to the top, so does Kai Ying Rising- and Peter V’Landys.
From being something of a non-believer whether the horse race known as the Everest would be a success, mainly because of the politics of horse racing going on at the time, these days I have switched sides. I have nothing but respect for the ways in which the head of Racing New South Wales Peter V’Landys fine tuned the Pegasus slot race from America into an event marketed as something for a younger demographic in Australia- and is today a global success and very probably the m

Hans Ebert
Oct 193 min read
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