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A HAPPY NEW TOURIST AREA FOR HONG KONG? WHY NOT?
What no one knew at the time, including the person I was living with at the time was an idea racing through my head when being shown the beer garden at Happy Valley racecourse and which I turned into the Happy Wednesday brand for the Hong Kong Jockey Club. Some things are best kept in one’s hip pocket and being taught when in advertising that timing is everything. With the Hong Kong I once knew and where I met and married the American Wrangler girl and our daughter was born

Hans Ebert
Feb 252 min read


WHY HONG KONG CANNOT AFFORD TO KEEP BANKING ON A ONE TRICK PONY.
A former colleague in advertising revisiting Hong Kong after over twenty years was mentioning just how much the city- and everything in it- has changed, and not for the better either. Having been invited to Riyadh for the running of the Saudi Cup and watching Japan’s Forever Young win and meeting the team behind this equine superstar, we talked about the horse racing in Hong Kong, which he had seen up close and personal last Thursday at the bang a gong Chinese New Year’s Day

Hans Ebert
Feb 237 min read


Forever Young and the Mr Miyagi and Karate Kid Effect
Gawd knows, we need Feel Good stories and we got it on Saturday at Riyadh when Japan’s wonderful Forever Young dish ran away with the spoon and the Saudi Cup for the second consecutive year. Ridden by Ryusei Sakai and trained by the almost magical Yoshito Yahagi, the win was expected, but no one gets tired of fairytales no matter how old and cynical one gets. Before continuing, a bit of history, especially as we have entered the Lunar New Year of the Horse… My favourite horse

Hans Ebert
Feb 173 min read
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