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THE MARKETING OF HONG KONG: NOT FOR THE FAINTHEARTED.
“So, you’ve gone from being the most affordable port of call for day trippers with no spending power to trying to attract those extremely few high end travellers, but what with? What does Hong Kong have that’s going to get people on a plane and want to come out there when the entire concept of tourism has morphed into something else?” She wasn’t being critical, but being someone I had worked with when in advertising and knowing what Hong Kong was when marketed as “Asia’s wor

Hans Ebert
6 days ago5 min read


SOME THINGS REALLY STINK AND THIS GENERATION SHOULD HAVE SMELT IT AND DONE AWAY WITH IT MUCH EARLIER?
I was too young to understand the public outpouring of shock and tremendous sadness when John F Kennedy Jr was assassinated, and only felt something to what had happened listening to my parents and my uncle and aunties talk and talk about what had happened in Dallas. These were the times of black and white television and newspapers and they believed what they were told by a very limited media. When Robert Kennedy was fatally shot, I was a few years older and saw the events un

Hans Ebert
Apr 55 min read


DOES HONG KONG HAVE A…DREAM?
If there can be an American Dream, though this might be a bit fuzzy these days, why can’t there be a Hong Kong dream- or if there is one, what is it? To win the Mark Six lottery? To have all the money you’d ever need? And then what? Or are we Hongkongers scared to dream? Or don’t we know HOW to dream as a COMMUNITY? Is our one dream actually individual dreams, and though there’s nothing wrong with this, wouldn’t a Hong Kong Dream that we could dream together be stronger? Dr M

Hans Ebert
Apr 43 min read
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