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Can music perhaps help Hong Kong redefine itself?
Every city needs music to help it grow branches and keep evolving. Music, especially ‘live’ music in the right setting, gives those who live in these cities feel alive and energised and inspired and which then becomes a chain reaction of all kinds of emotions that creates a product and brand personality- advertising talk for standing out from the crowd. It’s something I feel whenever in New York or London or Copenhagen, definitely Paris, and anywhere in Latin America. The fir

Hans Ebert
Apr 285 min read


Fitting into the new Hong Kong: It’s being able to read the tea leaves.
There’s much perception versus reality involved, and speaking recently to a young overseas jockey who was considering applying for a license to ride in Hong Kong, I advised her that being part and parcel of Hong Kong racing first requires doing serious due diligence about how the city works and sees itself today and what the government is thinking about based on the financial and business objectives of China. It’s also about knowing exactly where a gambling driven pastime lik

Hans Ebert
Apr 64 min read


DJANGO UNCHAINED
Instead of writing about the 2025 Longines International Jockeys Competition and leaving this for the racing writers, something I wrote way back when about this night and the after party at Adrenaline caught my eye recently. It seemed far more interesting than anything I could write today. These days, my interests are elsewhere, and when I do go racing, it’s not in Hong Kong, not for any other reason than there’s nothing and no one to attract me to the races, let alone most

Hans Ebert
Dec 10, 20253 min read
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