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Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
1 day ago8 min read
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WHEN THINGS ONCE UNITED FALL APART
At a time when the world is in such a precarious position and each of us are going through enormous changes in life priorities, it’s very...

Hans Ebert
Oct 36 min read
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If storytelling is so important to horse racing why isn’t it telling these?
A couple of friends and I were talking about a number of things when someone asked if a horse racing club or racing jurisdiction might...

Hans Ebert
Sep 285 min read
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