top of page
Search


PRUDENTIAL IN HONG KONG SERVES UP A TERRIFIC ACE!
Apart from the strategy of the Prudential NextGen Aces that is built around tennis and other racquet ball sports like the very much family oriented pickleball, the corporation’s corporate ethos appears to be about inspiring and developing new thinkers who have the vision and inspirational skills to be leaders for a new generation often lost in space. Prudential achieved this with visits to the city this month by former Champion tennis player Andre Agassi and World Number One

Hans Ebert
Nov 142 min read


PUTTING ON A 6-7 UNITED FRONT?
Remember the saying about “United We Stand, Divided We Fall”? I most certainly do and need to bring some closure to a subject that needs clearing up in that thick jungle of confusion and clutter and, well, horrendous music marketing. Of course, those involved in the “United” 6-7 project will deny it- and the denial mentioned here has nothing to do with the river in Egypt- but the marketing and promotion in Hong Kong of the international group Now United has fallen well short

Hans Ebert
Nov 125 min read


WHEN WE HAVE ENTERED THE AGE OF THE DULLARDS
Was watching something or another the other day and thought to myself, “Have we run out of ideas?” Did every creative idea that became reality run out of steam maybe twenty years ago and, like life itself, is this all one rerun- the music, the advertising, the inspiration to dare to dream, your heart knowing when you have fallen in love, and also knowing when you have fallen out of love and when love takes a backseat to things that are puerile? Or, unlike Alice, did we stop b

Hans Ebert
Oct 294 min read
bottom of page