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IF THE FUTURE IS NOW, EXACTLY WHERE IS HONG KONG?
Speaking to some people from overseas, it was obvious that they were “riffing”, something one does when unsure about what they are saying because they have had zero experience about the subject- in this instance, Hong Kong 2025. There are those who apparently describe me as being “difficult”- and worse- which I wear like a badge of honour. This is for the simple reason that I have actually “been there”, done it, won awards for my work in advertising and music, met my heroes,

Hans Ebert
Oct 254 min read


NOW AND THEN, S*** HAPPENS.
It really has been a comedy of errors. Though some may see it possibly succeeding as a mockumentary in the style of a poppy version of Spinal Tap, or The Rutles, consider this: “The HKJC and X1X Entertainment Present Now United In Hong Kong, China”. Where once upon a Spice Girl, there were Posh, Baby, Ginger, Sporty and Scary Spice, when the same formula was repeated with SClub7, some of us actually knew there was a Rachel and Hannah in the group. In 2019, and from the same S

Hans Ebert
Oct 223 min read


KA YING RISING AND GIVING HONG KONG A NEW BRAND PERSONALITY.
As someone who grew up, down and sideways in Hong Kong and took in the races at Happy Valley racecourse before “graduating” to see the start of horse racing at Shatin, what I have always wanted to see is a greater “fusion” between the sport and the city, and a more mainstream audience. Being in marketing for as long as I have and having lived and breathed advertising and creating product awareness, what has still not happened is this marriage between Hong Kong racing and Hong

Hans Ebert
Oct 212 min read
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