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WHY HONG KONG CANNOT AFFORD TO KEEP BANKING ON A ONE TRICK PONY.
A former colleague in advertising revisiting Hong Kong after over twenty years was mentioning just how much the city- and everything in it- has changed, and not for the better either. Having been invited to Riyadh for the running of the Saudi Cup and watching Japan’s Forever Young win and meeting the team behind this equine superstar, we talked about the horse racing in Hong Kong, which he had seen up close and personal last Thursday at the bang a gong Chinese New Year’s Day

Hans Ebert
Feb 237 min read


BY POPULAR DEMAND!!! THE RETURN OF ARF ARF!!! MORE HOWLING AT THE MOON!!!
“Billionaires' and Royalist clubs trying to attract the mass market... interesting”. The problem is that it’s 2026 and there’s still the same old problem, and instead of this problem going away, there are actually more problems, because those given the reins to solve problems, perhaps don’t wish to as opposed to not knowing what to do next. Why? Because maybe actually solving problems might make those who have been leading the band like Guy Lombardo did might feel that they c

Hans Ebert
Feb 123 min read


IS THE HKJC PIVOTING INTO EQUESTRIAN SPORTS AND THE YEAR OF THE HORSE?
As it’s seemingly become The Word Of The Day, why not use “pivot” and ask whether the Hong Kong Jockey Club is pivoting towards far more emphasis and effort in the promotion and marketing of equestrian events? With the Lunar New Year of the Horse around the corner and Longines very much involved in horses and time keeping in the sport that goes back to 1869 and the first pocket watch while investing in a more affluent and sophisticated audience that started with the advertisi

Hans Ebert
Feb 83 min read
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