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ZACKING!!!
It was the weekend, I refused to watch the non-stop news about the crippling fires in Hong Kong, finished a song I was writing and stumbled on a video where Michael Parkinson was interviewing the great Shane Warne. It was easy to see that the great British television host and Warnie were friends and nothing was off limits. The more I watched this 2007 interview, I was reminded of how similar Zac Purton is to the great cricketer in his frankness, his pride in being an Austral

Hans Ebert
20 hours ago3 min read


NOW AND THEN, S*** HAPPENS.
It really has been a comedy of errors. Though some may see it possibly succeeding as a mockumentary in the style of a poppy version of Spinal Tap, or The Rutles, consider this: “The HKJC and X1X Entertainment Present Now United In Hong Kong, China”. Where once upon a Spice Girl, there were Posh, Baby, Ginger, Sporty and Scary Spice, when the same formula was repeated with SClub7, some of us actually knew there was a Rachel and Hannah in the group. In 2019, and from the same S

Hans Ebert
Oct 223 min read


Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
Oct 168 min read
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