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Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
17 hours ago8 min read


HK$14 BILLION to create a more entertainment and technology driven “game changing” business strategy to attract “racing tourism”?
The new Hong Kong horse racing season appears to have sneaked up on many with rather muted fanfare, which is par for the course in an...

Hans Ebert
Sep 33 min read


A GLOBAL JOCKEYS LEAGUE, PERHAPS. BUT IS THERE SOMETHING ELSE ABOUT TO BE SERVED UP?
A few decades ago, my good friend and now former jockey John Didham and I came up with the idea for The Tongue Scraper- a half toothbrush...

Hans Ebert
May 74 min read
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