“Billionaires' and Royalist clubs trying to attract the mass market... interesting”. The problem is that it’s 2026 and there’s still the same old problem, and instead of this problem going away, there are actually more problems, because those given the reins to solve problems, perhaps don’t wish to as opposed to not knowing what to do next. Why? Because maybe actually solving problems might make those who have been leading the band like Guy Lombardo did might feel that they c

As it’s seemingly become The Word Of The Day, why not use “pivot” and ask whether the Hong Kong Jockey Club is pivoting towards far more emphasis and effort in the promotion and marketing of equestrian events? With the Lunar New Year of the Horse around the corner and Longines very much involved in horses and time keeping in the sport that goes back to 1869 and the first pocket watch while investing in a more affluent and sophisticated audience that started with the advertisi

I know some extremely good and multi talented creatives in leading multinational advertising agencies- award winning Creative Directors- who have tried and failed to go the distance when trying to make horse racing something more than what it has been for decades and decades with a cherry on top and before the wheels coming off. Showing horse racing in its best possible light and in an ONGOING way seems to be mission: impossible and one probably knows why, but let’s not dwell