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WHY HONG KONG NEEDS A WINNING TICKET TO RIDE…
With Longines HKIR Week coming to a close for another year, came an idea pretty much out of left field, where horse racing in Hong Kong and the city itself could become more than the sum of its parts through cameras, lights, action, thundering hooves and storytelling creating a new brand personality for the city. Back in the day, I would have suggested film directors with the status of a Steven Spielberg or China’s Ziang Yimou, below, be given a free hand to produce a ‘feel

Hans Ebert
Dec 18, 20253 min read


WHY HONG KONG NEEDS A WINNING TICKET TO RIDE…
We come into this world alone and we slowly close the door and leave this world alone. In the middle is lots of, well, stuff, most of it unnecessary, but one often becomes a hoarder. Amongst all this could be some good stuff- like those who become lifelong friends. You might fall in love, marry, maybe you become a parent and you might reconnect with your own parents as you now understand them what they were going through so much better. When in your bed, you often enjoy being

Hans Ebert
Dec 15, 20254 min read


Hear us out, 李家超 John KC Lee
“ Our money is being used in the wrong ways and we have no say in this matter!” -Hong Kong Belonger Hong Kong is looking for Hope and Happiness, and when not seeing even a glimpse of this it affects people in different ways, none of which is positive. Everyone will have ideas on how to create “awareness” of this problem, but awareness is not a cure. Cures for depression and anxiety and treating mental health aren’t going to happen overnight, especially to the elderly populati

Hans Ebert
Dec 8, 20252 min read
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