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HORSE RACING AND ITS NEED FOR A NEW AND MAGICAL FIELD OF DREAMS.
I know some extremely good and multi talented creatives in leading multinational advertising agencies- award winning Creative Directors- who have tried and failed to go the distance when trying to make horse racing something more than what it has been for decades and decades with a cherry on top and before the wheels coming off. Showing horse racing in its best possible light and in an ONGOING way seems to be mission: impossible and one probably knows why, but let’s not dwell

Hans Ebert
5 days ago5 min read


MIKE SMITH AND NETFLIX AND THE HKJC ON THE SLOW BOAT TO CHINA
https://usasnews.com/posts/breaking-news-legendary-jockey-mike-smith-has-sent-the-entire-horse-racing-world-into-a-frenzy-afte-thanhtam/?utm_source=facebook Gawd knows there have been so many times when I have had to bite my tongue so hard to not burst out laughing listening to those who have no idea about the business model of the streaming service that’s Netflix thinking that that anything and everything produced, including horse racing, will be accepted. So very wrong, Ton

Hans Ebert
Jan 116 min read


HAS THE HKJC BECOME TOO MUCH OF A ONE MAN BAND?
With a new byline covering the New Year’s Day race meeting at Shatin and writing about “a slow start to the day” before a “festive atmosphere ultimately drew almost 50,000 spectators including nearly 10,000 from the mainland”, it was hardly any surprise for Winfried Engelbrecht-Bresges, the Hong Kong Jockey Club CEO and official cheerleader to describe the day as “terrific”. Written by someone named Mike Chan, we particularly liked reading this little morsel: “Meanwhile, a re

Hans Ebert
Jan 35 min read
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