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Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
2 days ago8 min read
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STILL VERY MUCH IN CRUZ CONTROL…
It’s hard to believe that someone with such an illustrious career in horse racing that he has can fly under the radar- but that’s exactly...

Hans Ebert
5 days ago3 min read
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WHEN THINGS ONCE UNITED FALL APART
At a time when the world is in such a precarious position and each of us are going through enormous changes in life priorities, it’s very...

Hans Ebert
Oct 36 min read
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