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Going down an exciting new rabbit hole with Hong Kong and Hong Kong racing…
The thought bubble started to gain traction with the rather puzzling oddity that preceded the hugely successful Hong Kong Sevens weekend called “Racing with Rugby” where a square peg was seemingly tried to be forced into a round hole. The HKJC’s Champions Day on Sunday at Shatin will prove that when horse racing doesn’t try to be what it never can be, it succeeds on its own terms, whereas strange as it may seem to some, all this could actually offer food for thought to those

Hans Ebert
5 hours ago5 min read


Stupidity has no boundaries, Winfried. Let’s not be naive.
No one had to even mention the appearance of actor and Eighties heartthrob Jason Donovan, but having a staunch Hong Kong Rugby Sevens supporter and friend from New Zealand take a swig of his beer and belch out over lunch,“Whatever this thing that the Hong Kong Jockey Club is talking about better not muck up my Sevens weekend. It’s been doing bloody well on its own!” This brought up the question of sponsorship of the Sevens, and whether the architect of the recent success of t

Hans Ebert
Apr 143 min read


THE MARKETING OF HONG KONG: NOT FOR THE FAINTHEARTED.
“So, you’ve gone from being the most affordable port of call for day trippers with no spending power to trying to attract those extremely few high end travellers, but what with? What does Hong Kong have that’s going to get people on a plane and want to come out there when the entire concept of tourism has morphed into something else?” She wasn’t being critical, but being someone I had worked with when in advertising and knowing what Hong Kong was when marketed as “Asia’s wor

Hans Ebert
Apr 85 min read
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