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Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
Oct 16, 20258 min read


STILL VERY MUCH IN CRUZ CONTROL…
It’s hard to believe that someone with such an illustrious career in horse racing that he has can fly under the radar- but that’s exactly...

Hans Ebert
Oct 13, 20253 min read


It IS still The HONG KONG Jockey Club, right?
If still going to the races regularly in Hong Kong as my friends and I once did, and was at Shatin for the National Day races yesterday,...

Hans Ebert
Oct 2, 20255 min read
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