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DOES HONG KONG HAVE THE TEAMS WHO KNOW HOW TO BRING ABOUT CHANGE FOR THE GOOD?
The more pertinent question is whether despite the good intentions and solid leadership of chief executive John Lee to keep the city safe and secure, the Hong Kong government and the city’s other organisations have the necessary talent who truly know marketing, have made the time to understand that people make a city, and how only this type of navigation skills lead to success and Happily Ever Afters? There’s not going to be any change for the good with an oversupply of the s

Hans Ebert
Nov 142 min read


PRUDENTIAL IN HONG KONG SERVES UP A TERRIFIC ACE!
Apart from the strategy of the Prudential NextGen Aces that is built around tennis and other racquet ball sports like the very much family oriented pickleball, the corporation’s corporate ethos appears to be about inspiring and developing new thinkers who have the vision and inspirational skills to be leaders for a new generation often lost in space. Prudential achieved this with visits to the city this month by former Champion tennis player Andre Agassi and World Number One

Hans Ebert
Nov 142 min read


PUTTING ON A 6-7 UNITED FRONT?
Remember the saying about “United We Stand, Divided We Fall”? I most certainly do and need to bring some closure to a subject that needs clearing up in that thick jungle of confusion and clutter and, well, horrendous music marketing. Of course, those involved in the “United” 6-7 project will deny it- and the denial mentioned here has nothing to do with the river in Egypt- but the marketing and promotion in Hong Kong of the international group Now United has fallen well short

Hans Ebert
Nov 125 min read
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