As someone who grew up, down and sideways in Hong Kong and took in the races at Happy Valley racecourse before “graduating” to see the start of horse racing at Shatin, what I have always wanted to see is a greater “fusion” between the sport and the city, and a more mainstream audience. Being in marketing for as long as I have and having lived and breathed advertising and creating product awareness, what has still not happened is this marriage between Hong Kong racing and Hong

From being something of a non-believer whether the horse race known as the Everest would be a success, mainly because of the politics of horse racing going on at the time, these days I have switched sides. I have nothing but respect for the ways in which the head of Racing New South Wales Peter V’Landys fine tuned the Pegasus slot race from America into an event marketed as something for a younger demographic in Australia- and is today a global success and very probably the m

Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor