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THE RETURN OF AGENTS OF HAPPY CHANGE…
We’re so busy with everything else, most of which is not even worth bothering about, that wherever we are, I really don’t think we spend enough quality time thinking about children. Like how they think or how to help them grow up being the best they could be. This is probably because we’re adults, and if not young parents, children are not a priority- which might also have something to do about how jaundiced too many are in how they view the future. Looking at the almost slip

Hans Ebert
May 45 min read


Can music perhaps help Hong Kong redefine itself?
Every city needs music to help it grow branches and keep evolving. Music, especially ‘live’ music in the right setting, gives those who live in these cities feel alive and energised and inspired and which then becomes a chain reaction of all kinds of emotions that creates a product and brand personality- advertising talk for standing out from the crowd. It’s something I feel whenever in New York or London or Copenhagen, definitely Paris, and anywhere in Latin America. The fir

Hans Ebert
Apr 285 min read


THE MARKETING OF HONG KONG: NOT FOR THE FAINTHEARTED.
“So, you’ve gone from being the most affordable port of call for day trippers with no spending power to trying to attract those extremely few high end travellers, but what with? What does Hong Kong have that’s going to get people on a plane and want to come out there when the entire concept of tourism has morphed into something else?” She wasn’t being critical, but being someone I had worked with when in advertising and knowing what Hong Kong was when marketed as “Asia’s wor

Hans Ebert
Apr 85 min read
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