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WHERE THERE’S HOPE, NOTHING IS EVER HOPELESS…
I don’t know much about the gentleman, but having watched him interview Andre Agassi, one of my all-time favourite tennis players who brought so much colour and personality to the game including tie dyed cut-off jeans and a certain Rock’N Roll spirit to centre court, came the realisation that the interviewer was Anil Wadhwani, the 53 year old CEO of Prudential plc. What Prudential is doing for Hong Kong and Asia and the generations to come- read on to understand the insurance

Hans Ebert
Nov 153 min read


WHEN WE HAVE ENTERED THE AGE OF THE DULLARDS
Was watching something or another the other day and thought to myself, “Have we run out of ideas?” Did every creative idea that became reality run out of steam maybe twenty years ago and, like life itself, is this all one rerun- the music, the advertising, the inspiration to dare to dream, your heart knowing when you have fallen in love, and also knowing when you have fallen out of love and when love takes a backseat to things that are puerile? Or, unlike Alice, did we stop b

Hans Ebert
Oct 294 min read


Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
Oct 168 min read
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