Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

When in advertising, one of five principles our Chairman of DDB Keith Reinhard promised clients was that the advertising created for them...

Advertising that breaks the pattern, effective communications and, personally speaking, especially relevant and time sensitive PSAs-...