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HORSE RACING AND ITS NEED FOR A NEW AND MAGICAL FIELD OF DREAMS.
I know some extremely good and multi talented creatives in leading multinational advertising agencies- award winning Creative Directors- who have tried and failed to go the distance when trying to make horse racing something more than what it has been for decades and decades with a cherry on top and before the wheels coming off. Showing horse racing in its best possible light and in an ONGOING way seems to be mission: impossible and one probably knows why, but let’s not dwell

Hans Ebert
10 hours ago5 min read


HAS THE HKJC BECOME TOO MUCH OF A ONE MAN BAND?
With a new byline covering the New Year’s Day race meeting at Shatin and writing about “a slow start to the day” before a “festive atmosphere ultimately drew almost 50,000 spectators including nearly 10,000 from the mainland”, it was hardly any surprise for Winfried Engelbrecht-Bresges, the Hong Kong Jockey Club CEO and official cheerleader to describe the day as “terrific”. Written by someone named Mike Chan, we particularly liked reading this little morsel: “Meanwhile, a re

Hans Ebert
Jan 35 min read


McDonald’s and me.
When McDonald’s opened its first restaurant in Paterson Street in Hong Kong, my then girlfriend, who became my wife and I were there with a McConga line of people including Commercial Radio disc jockey Mike Souza along with the always attractive Rebecca Ng. Rebecca’s husband and co-owner of the franchise in Hong Kong, Daniel Ng, was busy mingling with guests and cutting various ribbons. Being Creative Director with McDonald’s advertising agency Glenn Graphic, which evolved in

Hans Ebert
Dec 19, 20254 min read
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