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JAMIE MELHAM, THE 2025 MELBOURNE CUP AND LIFE LESSONS
Though knowing the ins and outs of horse racing pretty well without disappearing into the deep end of the karaoke carpool, I can’t help wondering if we have seen the end of an era and, if so, how the next era is going to start. The 2025 Lexus Melbourne Cup had it all and the racing writers have said it all with those in the main roles being galloper Half Yours with his positive attitude, two extremely likeable trainers Calvin and Tony McEvoy and the irrepressible and such a t

Hans Ebert
Nov 5, 20252 min read


NOW AND THEN, S*** HAPPENS.
It really has been a comedy of errors. Though some may see it possibly succeeding as a mockumentary in the style of a poppy version of Spinal Tap, or The Rutles, consider this: “The HKJC and X1X Entertainment Present Now United In Hong Kong, China”. Where once upon a Spice Girl, there were Posh, Baby, Ginger, Sporty and Scary Spice, when the same formula was repeated with SClub7, some of us actually knew there was a Rachel and Hannah in the group. In 2019, and from the same S

Hans Ebert
Oct 22, 20253 min read


Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
Oct 16, 20258 min read
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