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IF THE HONG KONG JOCKEY CLUB HAD A BRAND PERSONALITY CAN IT BE ENHANCED?
The Hong Kong Jockey Club might be big and rich and powerful and seemingly bursting at the seams with so much of everything, but it...

Hans Ebert
Sep 255 min read


That Sinking Feeling Issue
Let’s face it, only the Royal Ascot carnival that ended last week can pull off the pomp and circumstance surrounding the brilliant equine...

Hans Ebert
Jun 24, 20247 min read


October 19, 2022
There’s marketing and then there’s “marketing”. Living and breathing and understanding marketing and speaking to those who are...

Hans Ebert
Oct 20, 20223 min read
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