The reason why the standards of creativity have dropped is largely because those involved in the creative process that results in the creative product don’t know that standards have dropped. Somewhere along the way, the savvy and maverick thinking of “Mad Man” Don Draper, where many of his ideas and presentation skills were built around the innate ability to know how to read the room, and intuitively know where the pieces fit, most of which have disappeared from what used to

With Longines HKIR Week coming to a close for another year, came an idea pretty much out of left field, where horse racing in Hong Kong and the city itself could become more than the sum of its parts through cameras, lights, action, thundering hooves and storytelling creating a new brand personality for the city.  Back in the day, I would have suggested film directors with the status of a Steven Spielberg or China’s Ziang Yimou, below, be given a free hand to produce a ‘feel

We come into this world alone and we slowly close the door and leave this world alone. In the middle is lots of, well, stuff, most of it unnecessary, but one often becomes a hoarder. Amongst all this could be some good stuff- like those who become lifelong friends. You might fall in love, marry, maybe you become a parent and you might reconnect with your own parents as you now understand them what they were going through so much better. When in your bed, you often enjoy being