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WHEN THE BEST MEDICINE IS FEELING ALIVE AND HAPPY!
It’s The Gift Of Love through the gift of music and which Rob Foenander unselfishly gives for those in age care homes in Melbourne. Today, he visited the great Pat Hyland, who won the Melbourne Cup aboard Vain, and made him and his friends and family smile, remember good times and feel happy. Good stuff, Rob and good that you’re using your talent to give people the happiness they need. Looking good, Pat!

Hans Ebert
Oct 291 min read


KA YING RISING AND GIVING HONG KONG A NEW BRAND PERSONALITY.
As someone who grew up, down and sideways in Hong Kong and took in the races at Happy Valley racecourse before “graduating” to see the start of horse racing at Shatin, what I have always wanted to see is a greater “fusion” between the sport and the city, and a more mainstream audience. Being in marketing for as long as I have and having lived and breathed advertising and creating product awareness, what has still not happened is this marriage between Hong Kong racing and Hong

Hans Ebert
Oct 212 min read


Marketing horse racing and what adman Don Draper might have done.
Coming from the advertising and music industries and having worked with clients like McDonald’s, MTV, Seagrams and artists as diverse as Robbie Williams, Coldplay, the brilliant Gorillaz project and Eminem, it’s always interesting to visit the horse racing business model and see how it might have changed, or even if it’s still there. Having been introduced to horse racing through nights out in London at the gentleman’s club called Aspinall’s and those years of meeting the hor

Hans Ebert
Oct 168 min read
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