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HORSE RACING AND ITS NEED FOR A NEW AND MAGICAL FIELD OF DREAMS.
I know some extremely good and multi talented creatives in leading multinational advertising agencies- award winning Creative Directors- who have tried and failed to go the distance when trying to make horse racing something more than what it has been for decades and decades with a cherry on top and before the wheels coming off. Showing horse racing in its best possible light and in an ONGOING way seems to be mission: impossible and one probably knows why, but let’s not dwell

Hans Ebert
Jan 145 min read


HAS THE HKJC BECOME TOO MUCH OF A ONE MAN BAND?
With a new byline covering the New Year’s Day race meeting at Shatin and writing about “a slow start to the day” before a “festive atmosphere ultimately drew almost 50,000 spectators including nearly 10,000 from the mainland”, it was hardly any surprise for Winfried Engelbrecht-Bresges, the Hong Kong Jockey Club CEO and official cheerleader to describe the day as “terrific”. Written by someone named Mike Chan, we particularly liked reading this little morsel: “Meanwhile, a re

Hans Ebert
Jan 35 min read


TOURISTS WITH NO SPENDING POWER OR INVESTORS LOOKING FOR INVESTMENTS IN HONG KONG? LOOKING TO XXXX THEIR PORTFOLIOS.
Tourists or investors? It’s something of a chicken and egg question that seems to keep slipping through the Humpty Dumpty cracks when it comes to talking about the priorities in creating a financially secure and happy Hong Kong. Tourism numbers might look good, but where are most of the tourists from and do they have spending power? https://www.thestandard.com.hk/breaking-news/article/66780/So-many-more-visit-but-spending-remains-weak Let me answer this: Whatever is said or w

Hans Ebert
Jan 33 min read
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