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WORLD CUP 2026: WILL HONG KONG BE ON THE BALL OR SCORE AN OWN GOAL?
Though the marketing of Hong Kong is not without its shortcomings- there’s a smirk hiding in there- it says something when you’re told by those who know to hold off from coming to America and stay put, because, with my colour and looks, I will very probably have quite an ordeal trying to enter a country, that if the nonstop news is to be believed, is caught up in a crossfire hurricane of divisiveness, racism, goofiness and a dangerous brand of legalised lawlessness. For Hong

Hans Ebert
Jan 214 min read


THE NEED FOR HONG KONG TO HAVE STYLE AND THE REBIRTH OF COOL AND CREATIVITY
Once upon a dim sum We heard the bells go Ding Dong We knew we were back And chilling in the Kong The city called Hong Kong There was music playing And people singing There were beats out in the streets Music was heard everywhere This was the soundtrack to our being and lives And living the coolest Cheongsam life style Copyright ©️ Hans Ebert, 2026 It’s tough growing up, and, sometimes, when having to grow down to fit in with others and “network”, which is a stra

Hans Ebert
Jan 1711 min read


HORSE RACING AND ITS NEED FOR A NEW AND MAGICAL FIELD OF DREAMS.
I know some extremely good and multi talented creatives in leading multinational advertising agencies- award winning Creative Directors- who have tried and failed to go the distance when trying to make horse racing something more than what it has been for decades and decades with a cherry on top and before the wheels coming off. Showing horse racing in its best possible light and in an ONGOING way seems to be mission: impossible and one probably knows why, but let’s not dwell

Hans Ebert
Jan 145 min read
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